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Hi there!

It's a new year, a new day, and a new email from your friends at Buffer! We're pumped up about what we have in store for you this year, and grateful that you've trusted us to help you build your brand on social media in 2020. Read on for the latest from our team…

Quick-fire updates

• Coming soon to Buffer 🔜
• Tweaks and improvements 🛠️
• Reminder: Save 20% on annual plans 💰

Coming soon to Buffer

Come be part of the product journey with us! Have you seen our transparent roadmap where we share the things we're working on? Here are a few highlights about what's coming up.

Optimize your social media marketing to sell more
Do you know how much revenue your social media marketing has generated for your business? This is a difficult question to answer because sometimes the data just isn't available. Other times, it is in a separate, complicated tool. (We know how this goes!) 

With our upcoming Shopify integration in Analyze, you'll have your social media data and sales data in a single place. You can optimize your campaigns and report your results as never before!

Group posts together to create campaigns
Being able to tag and categorize your posts into groups will make keeping track of your campaigns in Buffer a whole lot easier! For example, got a sales campaign running across Instagram and Facebook? You'll be able to group the content together and analyze the impact of your campaign as a whole.

Get recommendations for your brand's best times to post
You'll soon be able to see the best times for your brand to post to maximize your reach. The in-house statistical model in Analyze will consider data from your previous posts and your followers' activity to provide you with a few suggestions.

Would you like to help us shape these features?
We're on the lookout for online brands to help us with feedback and testing. If you're interested, please fill out this short form. Thank you so much!

Tweaks and improvements

Do you have any new year resolutions? We're aiming to be even faster and more reliable in 2020. Here are a couple of improvements we made in the last two weeks:

• Our Analyze reports are now more robust, which should stop them from crashing when you add multiple charts.
• Connecting an Instagram account is now easier to do and less complicated!

Please do give these another try if you've had any trouble with them in the past!

Save more in 2020

Quick reminder: you can save up to 20% if you choose an annual Buffer subscription. Just hit reply to this email if you'd like to learn more about your subscription options.

Thanks for reading and wishing you a successful year ahead!

P.S. In the two months since we launched our new podcast, Breaking Brand, it has been downloaded more 18,000 times! Learn how the Pattern Brands team built a direct-to-consumer business and launched its first brand to market.

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