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Hi there,

Social media is changing. Us too.   

Almost exactly two years ago, we described Buffer's multi-product vision of the future, which included an analytics tool and an engagement tool. 

Today, we're pleased to offer you Analyze and Reply. 

Buffer isn't just a social media scheduling tool. We're a suite of products for brand builders who want to publish content, measure performance, and engage in their communities in a real and authentic way.  

As we've evolved, we refreshed our brand, hit $20 million in ARR, rebuilt our codebase, and bought back our investors. Why? 

"Buffer is here to help the new and most innovative companies being started today, to build their brands. We're putting all our efforts into helping new online-first companies to build stronger, wider-reaching and more meaningful brands than ever before, and we're here to get companies through that process faster, too." Read more from our CEO and co-founder, Joel, here.
 

We'd love to support you as you build your brand, and will continue to offer free strategic advice: 

• We're continuing to share the best strategies for social media and brand building on our podcast and Social blog.
• You're welcome to join our active community of over 400 social media strategists. 
• You can still read about how we're run internally on our Open blog. 

Thank you for joining us on the journey.

All the best,

Hi there,

Some fun news! Ok, so this is a new feature that has been requested A LOT and I'm so happy to share it with you today … 

Hashtag Manager makes it easy to create and save groups of hashtags to use in your Instagram posts. Build a library of options, experiment with different variations, and reuse your top-performing groups. Hashtag Manager will help you get more reach for every post!

✅ Save your favorite Instagram hashtags into groups.
✅ Schedule them in the first comment to keep your post captions tidy.
✅ No more copy-pasting hashtags from other apps!

It's available now on our Publish Premium and Business plans, which you can try free for 14 days.

Thank you so much for inspiring us to improve Buffer, and happy hashtagging! ❤️

P.S. If you're interested in learning more about Hashtag Manager, here's a blog post we put together for you.