Hi there,

We wanted to proactively reach out to you about a bug in our login system that we identified on Friday and resolved over the weekend.

This bug affected 0.00599% of Buffer users (467 out of 7,800,000), and we have reached out to those 467 people separately.

When a user logs in, we create an access token that secures their login and gives them access to Buffer. We identified a bug with this login system that made it possible in very rare cases for two accounts to share one access token. This would cause one of those Buffer users to log in to the incorrect account. 

This issue is fully resolved. Our team has implemented a more secure system for granting these tokens, which ensures that all account access is private, safe, and secure.

To be especially clear: No passwords were compromised. No credit card details were at risk. This was a technical bug within our system and not a malicious event or hack from an outside party.
 
We've taken precautions to upgrade all Buffer accounts to our new login system. If you use a Buffer mobile app, you will need to log back in; if you use a third party app (like Zapier), you will need to reconnect.

Lastly, I'd like to send a big thank you to the customer who made us aware of this. We're always amazed by the community we get to serve.

Dan Farrelly
CTO, Buffer

Hi there,

Raise your hand if you've ever self-identified as "creative." 🙋

Raise your hand if you surprised yourself and now also identify as a "data nerd." 🤓  

Us too. 👯

That's what we love about social media and branding. Unfortunately, getting numbers for a social media campaign is hard. Really hard. And reporting social media performance is often very tedious.

That's why, today, we're launching Buffer's brand new Instagram and Facebook analytics tool, Buffer Analyze. (Because we've been through it, too.)

Buffer Analyze provides clear and concise data about what's working and what's not so that you can make better strategic decisions.

• Analyze can help you pinpoint what kind of media performs well.
• We use an algorithm to help you discover when to post to grow your following and engagement. 
• Analyze includes Instagram Story Analytics.
• The tool includes an easy-to-use report builder that will garner buy-in from your boss or client.

Here's what our beta-testers are saying:

"I'm a nerd, in general, so I like having analytics. It was useful to have everything aggregated into one spot where I can look at it all together since I'm trying to increase engagement." - Casey Rocheteau, Communications Officer of Detroit Justice

"Analyze breaks down the key things that a client typically cares about - reach and reaction. I've been doing this for ten years, the more information you give, the more explanation you're going to have to give. Not good. Analyze Reports are easy to understand and see if the numbers are in the green, and if the campaign is working. Less is more."  - Brandi Redick, Social Media Consultant

And the best part - you can try it for free.

Thanks for reading, we're so grateful to help you build your brand on social media. 🤗

P.S. We are running a giveaway for three one-year subscriptions to the Buffer Analyze Premium plan. We'd love for you to join in the fun!