MailBox

Hi there,

I'm excited to let you know that we've just released Shop Grid, a landing page made specifically for your Instagram profile, where you can direct people back to your store or your website from every photo and video you share. It makes it easy for people to shop your Instagram content!

Grow sales from Instagram

You only have one "live" link in Instagram; the one in your bio. This makes things tricky. For you as a marketer, it's harder to drive traffic to your site. For your Instagram audience, it's not so easy to get more information about your latest promotion or purchase something they see on your feed.

The solution? Make the most the link in your bio with Shop Grid!

According to research by the folks at Parse.ly, clickable Instagram landing pages like Shop Grid generate 10-15% more referral traffic from Instagram than regular website links. Try it today on our Premium and Business plans.

Thanks so much for reading and don't hesitate to let us know if you have any thoughts on how we can help you grow your brand and your sales on social media. Cheering you on!

P.S. I wanted to quickly mention the team behind Shop Grid... Maya, Ana, Karël, Amy Lee, Hamish, Char, Tyler, José and Lauren! We're all so grateful for the opportunity to build Buffer for you. 🤗

Hi there,

We're really excited about helping you deliver picture-perfect Instagram content and have been building new features to make your Instagram marketing easier. For example, we've just added the option to include a first comment with your scheduled Instagram posts. It's a smoother way to increase reach with hashtags, while keeping your captions neat and tidy!

This feature is available now on the Publish Pro plan, and is just one of the many ways a Buffer subscription can help you manage and grow your brand on Instagram.

Happy hashtagging! We'll keep working to improve Buffer for you and cheering you on to hit your social media goals.